When you are a new real estate developer in Costa Rica, establishing credibility in the marketplace is a mandatory priority. On the development side, Axiom decided to overcome this problem by jumping into the deep end and build three projects concurrently - a multimillion-dollar collection of mountain estate homes, an ocean view townhome community, and a beachfront condo neighbourhood. Our challenge was to communicate Axiom's oversized debut to the development community and the marketplace in general, as well as market three projects to three specific but very different target markets.


Brand & Launch Strategy
Corporate & Project Naming
Email Marketing
Print Advertising
Online Advertising
Outdoor Advertising
Print Collateral
Photo Shoots
Press Releases
Print & Digital Sales Tools

Creative Director: Karsten Jedelhauser
Copywriter: Karsten Jedelhauser
Art Director: Nazreena Khan & Robert Queton
Studio: B3 Communications