The nice thing about pool tables is that their target market is wonderfully defined - married middle-aged white men with teenage kids, they own a home large enough to be able to fit a pool table, but not large enough to fit a billiards table. So when it came to developing a print campaign for Beachcomber Hot Tub & Home in Toronto to introduce their new product line of pool tables - speaking in a voice that addressed their core experience was a given.


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Creative Director: Terry Mercer
Copywriter: Karsten Jedelhauser
Art Director: Karsten Jedelhauser
Studio: Mercer Creative Group