When you’re a next-level visionary, sometimes you forget about details. This was the case with Buffalo Group. They designed, developed and built one of Vancouver’s most significant residential buildings and were internationally recognized and awarded for their efforts. The ‘forgetting the details’ part came in the fact that they never really had a brand, and couldn’t do anything to leverage their new status in the marketplace. To give them that brand, we did a complete branding exercise for them, uncovering and defining their brand, essence, values, and personality. With that foundation, we redeveloped their website to reflect their new brand as well as created a corporate video and several collateral pieces - mainly to support them when they were picking up more awards.