A great location is one of the core communication points of every project's messaging. But if where you are, isn't near anywhere, where does your marketing begin? It begins in "The Middle of the Lower Mainland" of course. This was Eight West, located on the fringes of New Westminster, and almost Burnaby, we re-positioned its muddled location and zoomed out to put it in the middle of everything. Combined with the developer's reputation for quality, and a focused marketing program, and Eight West sold out on opening day.


Brand & Launch Strategy
Sales Centre Design
Print Advertising
Outdoor Advertising
Direct Mail
Print Collateral

Creative Director: Karsten Jedelhauser
Copywriter: Karsten Jedelhauser
Art Director: Nazreena Khan
Studio: B3 Communications