Strategy

The Hard Rock Punta Cana was going to be the first all-inclusive Hard Rock resort. A hard-core, family-friendly destination where you could bring the kids for the all-inclusive lifestyle, and live the Hard Rock lifestyle after dark. Unfortunately, the resort was not to be, but we still had fun with the advertising.



Solutions

Print Campaigns



Creative Director: Karsten Jedelhauser
Copywriter: Karsten Jedelhauser
Art Director: Justin Baker
Studio: B3 Communications



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