Strategy

In a market where a new condo project popped up almost every weekend, our challenge was to cut through the clutter and communicate the essentials of a project that most buyers were already familiar with. We cut to the chase by having a little fun with the state of real estate advertising at the time, and focused on the "real reasons" a prospect decides to visit a sales centre.



Solutions

Print Campaign



Creative Director: Karsten Jedelhauser
Copywriter: Karsten Jedelhauser
Art Director: Justin Baker
Studio: B3 Communications



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