Max was born to race. When he came to us, he was into rally racing and chasing the Canadian Championship. His only problem - he was paying his own way, which can get expensive when your cars cost $120,000+, and even more expensive when you keep wrapping them around trees. Max needed a sponsor. We helped him by creating a brand for him, expanded his fan base through social media, and increased his on-air presence with vehicle and personal branding. Max now has a sponsor and is racing for Aston Martin in the United SportsCar Series.


Branding & Creative Strategy
Brand Collateral
Racing Suit Branding
Social Media
Race Car Branding
Press Kits
Sponsor Package

Creative Director: Karsten Jedelhauser
Copywriter: Karsten Jedelhauser
Art Director: Justin Baker
Social Media: Carolina Horna
Studio: B3 Communications