Morningstar has always built great homes, but their lack of branding was putting them in competition with small custom home builders. In other words, it was time for them to step up their game and enter the big leagues. After a comprehensive branding initiative, and a complete rework of their marketing message, Morningstar Homes has become one of the most respected single-family homebuilders in the Lower Mainland. They are a fantastic example of how a great product can leverage the consistent use of branding to drive sales in every market condition.
Branding & Creative Strategy
Sales Centre Design