You know those lame program fliers they give you when you go to an event, that's where these ads for Panago's community event sponsorship appeared. So the challenge was to make sure that if anyone actually did have a look, our message would be clear, quick and easily understood. Being a little clever didn't hurt either.

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Creative Director: Terry Mercer
Copywriter: Karsten Jedelhauser
Art Director: Karsten Jedelhauser
Studio: Mercer Creative Group