Strategy

So we had this idea - create a blatant marketing piece that didn't feel like a blatant marketing piece, and get someone else to pay for it. The result - 3 editions of the Trump Waikiki magazine. Featuring original content from a team of sourced writers and bloggers, and advertising from brands trying to reach the same consumers, we distributed the magazine to hotel guests from selected luxury retail stores in the surrounding area. Trump Waikiki Life succeeded in its objective of promoting the lifestyle aspect of the brand and attracted enough advertising to fund 75% of production and printing costs.



Solutions

Marketing Magazine



Creative Director: Karsten Jedelhauser
Copywriter: Karsten Jedelhauser
Art Director: Justin Baker
Studio: B3 Communications



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